Proactive Work
2015-2023
I grew up engrossed by advertising. While some kids built LEGO, I was designing Avril Lavigne’s next album poster on Microsoft Paint.
So while my creative path sounded obvious, my 4-year Economics degree would say otherwise.
Though, that sensible detour left me hungry. Pushing me to pour all my spare time into building skills and knocking on doors to get experience.
Ultimately, my unorthodox route into advertising has meant I’ve been able to work in many different industries, giving me many different perspectives. And I always appreciate those few seconds of disruption for some, are a curious world of wonder for others.
This Way Up
I set up ‘This Way Up’ because I wanted to create a brand that was, well, cool. It ultimately led me down a crazy journey releasing limited edition hats with zippy colloquial sayings on them. The initial launch sold out 200 pieces in under 24 hours off the back of an engaging social campaign.
I think this was the first time I realised I could get paid for throwing a few funny sentences together and tying it up in a bow.
Year
2018-2019
Videography
The start of my journey into advertising began with a Canon 500D, an amazon lightbox and some pretty strong elbows.
Clients
Warner Brothers UK (A Star is Born), Universal Music Ireland, Dublin City Council, BICEP (DJs), Penguin Random House, RTÉ.
Year
2016-2019
Full Deck
How do the Kings, Queens and in-betweens of Advertising come up with their ideas? I’m in the process of figuring that one out.
I’m reaching out to 52 of the worlds greatest creatives and uncovering that one ace they keep up their sleeve. In the process, creating a functional deck of cards that has their go-to idea generator printed on the back for when us jokers are out of luck.
Year
2023
