To mark the winter solstice—the darkest night of the year, and the precise midpoint—we created site-specific posters that invited people to do what they always do: Split the G. But now, with planetary alignment.

These posters were timed and placed to frame the setting sun on June 21st, perfectly splitting the G in Guinness as it passed.

This was the first time Guinness officially embraced the ritual. We turned an organic tradition into a reason to gather, to toast the middle of the year, and to remind people that a Guinness is best enjoyed slowly—with purpose, and a touch of magic.