In a world that’s as unpredictable as ever I sought to create something ownable for Nimble through an atypical new mascot, Bill Shock. 

With pandemics, climate disasters and non-stop inflation, we may as well keep our jaw open at all times. Every time my oat latte jumps up another 20c, I fight with myself to keep a straight veneer but my inner Bill Shock tries to leap out.